01Strategy
It starts with
a conversation.
We ask about your business, the people you want to reach and what your website needs to do. Your answers become one clear brief.
A clear brief and agreed scope


Custom web design. True to your brand.
Your business has a character of its own. We design and build websites that show it, from our studio in Amsterdam.
The first conversation is on us.
Our work
More than a desk. A place to belong.
An Amsterdam coworking space with a story worth telling. We redesigned its brand and website around the place, the people and the reasons to book a visit.

An Amsterdam canal house, desk and coffee cup come together in the new symbol. The Vondel Desks wordmark and navy, copper and ivory palette give the website its own character.
Want a site like this?
Tell us about your businessWhat we make
Give your business a proper introduction. A custom website shows people what you offer and makes it easy to enquire, book or buy.
Bring your website up to the standard of your work. We rethink the design and content so visitors can see what makes your business worth choosing.
Your website needs care to keep working well. We handle the agreed technical maintenance, provide analytics and a monthly performance report, and stay available when you need help.
Pricing
Fixed prices, published openly.
From €1,750 setup + €59/monthAll prices exclude 21% VAT.
The scope is agreed in writing before you commit. No sales call needed to see a price.
Design process
Your website,
taking shape.
From the first conversation to launch day. Scroll, and watch it come together.
Read the full process01Strategy
We ask about your business, the people you want to reach and what your website needs to do. Your answers become one clear brief.
A clear brief and agreed scope
02Concept
We explore how it should look and feel, then map each page and the route visitors take to an enquiry, booking or purchase.
A direction and a map for the website
03Design
Type, colour, imagery and movement bring the plan to life. We review it with you and refine the details around your feedback.
A design refined with your feedback
04Build & launch
We build and test it across desktop and mobile. It goes live with your approval, and we keep looking after it.
Your approved website, ready for launch
Ready when you are.
Tell us about your businessAn illustration of our process
Questions
Short answers to the questions we hear most. If yours is not here, ask us directly.
Every package has a fixed setup price and a monthly fee for care after launch, and both are published on our packages page. We confirm the scope in writing before you commit.
That depends on the number of pages, the content and any connections to your tools. We agree the timing together once we have reviewed them, before the project starts.
Yes. We review your current pages, content and enquiry route, then agree what to keep or change. If page addresses need to change, redirects and content migration belong in the project scope. We agree that work before the build starts.
Your business goals, existing website if you have one, brand assets and the content or information the site needs. We agree who supplies copy, photography and any translations, how reviews work and the launch timing in the project scope.
AI helps with research, design exploration, development and refinement. We lead the creative decisions and review the finished work. You approve the website before launch. You do not need an AI tool or an automation project to work with us.
Your domain, accounts, code and data remain yours. You receive the website source, content structure and documentation. We agree the practical content-update and handover process as part of the scope.
Ready for your next website
A first idea or a website you have outgrown: tell us where you are and what you want to change.

Rafi FriedmannFounder
You work with Rafi from the first conversation to launch. No account managers and no handovers between teams.